Check-in Asia Trends

Asia’s tourism and hospitality landscape is diversifying, and patterns of travel behaviour are fragmenting. Despite a proliferation of digital technologies, defining target markets and engaging consumers requires expert intelligence and contextual knowledge.

From our bases in Hong Kong, Shanghai and Kuala Lumpur, the Check-in Asia Trends team constantly observes, monitors and assesses emerging consumer trends, destination marketing strategies and strategic plays by key tourism providers. The critical insights and detailed analysis we provide are invaluable for clients seeking to extend their influence in Asia’s dynamic travel, lifestyle and retail sectors.

Our key areas of expertise include:

Tourism Market Reports

Check-in Asia Trends is regularly commissioned to research, critique and provide context to the structural shifts in inbound, outbound and domestic tourism across Asia. From new flight networks and hospitality trends to governmental policies on tourism promotion and the potential impact of transport infrastructure development, Check-in Asia Trends keeps you fully briefed. Recent projects include:

White Papers

We are regularly commissioned to manage and contribute to White Paper reports on forward-thinking issues, ranging from the polarization of Asian travel profiles to emerging challenges in the route to market in Asia. In 2017, Check-in Asia produced our own bespoke mini White Papers, Top 10 Trends in Asian Travel & Tourism.

Thought Leadership Content

Our team crafts thought leadership content for clients on a variety of topics, ranging from digital travel technology, hotel interior design and Asian tourism infrastructure development to hospitality opportunities in South Korea ahead of the 2018 Winter Olympics and over-supply challenges in Bali’s hotel sector.

Specialist Chinese Travel Consulting

The global travel, hospitality and aviation sectors are pivoting towards China. Check-in Asia has been tracking and commenting upon Chinese domestic, inbound and outbound travel for more than a decade.

Destination Spotting

Our Trends team is always tracking new ‘hot spot’ destinations. We were researching Hangzhou as a MICE destination almost a decade before the city hosted the 2016 G20 Summit, and Tianjin long before it welcomed the World Economic Forum’s Annual Meeting of the New Champions. More recently, we checked out China’s hottest emerging city Chengdu before the glossy travel magazines took note, curating highly desirable destination stories, insider insights and itinerary planning for top travel markets around the world.


The world’s most inspired hospitality brands, tourism boards, travel associations, research agencies and publishers choose to work with
Check-in Asia.